On being asked for advice for upcoming artists, Tyler (the Creator) replied: “Stand by your work.”
He expands on his point, explaining that a lot of artists put a ton of work into their projects, just to shy away from promoting it when time to do so.
It struck a chord with me because I’m definitely a victim of this self-sabotage.
For example, when I spend weeks on a YouTube project, I post the video, hoping that by some miracle:
Sadly, the reality couldn’t be further from the truth:
In my mind, I’d be overdoing it by sharing the video multiple times. But in reality, people need reminding. A reminder that I’ve made something, that it’s available to consume, and that now is as good a time as ever to finally get around to watching it.
I’m never bothered by other people’s attempts at sharing their work. Either I skip past it or choose to finally consume it.
If I ever find myself averse to consuming someone’s work, I wouldn’t be subscribed to them in the first place.
We follow artists for a reason, so their ‘sharing’ is more than welcome, it’s expected.
Perhaps our hesitancy in sharing our work stems from our sensitivity to the reactions of others.
But that’s a good thing, because we still felt the need to create something in spite of this feeling.
Stand by your work. Share it with us.
Again and again.
We’re expecting it.